Virgo Public Relations
Home
News & Perspectives

Sharp thinking from the Virgo team.

Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

More from the team
How to Build a Press Kit (Template & What to Include)

PR Tips

How to Build a Press Kit (Template & What to Include)

How to build a press kit journalists actually use. Free template covering boilerplate, executive bios, headshots, brand assets, and fact sheets.

Read more
PR KPIs & Measurement: How to Report Results That Prove ROI

PR Tips

PR KPIs & Measurement: How to Report Results That Prove ROI

A practical guide to PR KPIs and measurement: what to track, how to build a reporting cadence, and how to talk to leadership about PR ROI.

Read more
How SEO and PR Work Together to Build Authority

Marketing Tips

How SEO and PR Work Together to Build Authority

SEO and PR share one goal: visibility. Earned coverage builds backlinks, lifts branded search, and helps content win featured snippets and AI citations.

Read more
THE AI EARNINGS CALL INDEX, Which Public Companies' Earnings Calls Does AI Actually Cite?

PR Tips

THE AI EARNINGS CALL INDEX, Which Public Companies' Earnings Calls Does AI Actually Cite?

The S&P 100 scored on whether AI cites the transcript, the 10-Q, the press release, or the analyst note. The earnings call transcript is the single most-cited source, and the CEO's first 90 seconds determine the answer.

Read more
Digital PR Services: What Digital PR Is and How It Works

PR Tips

Digital PR Services: What Digital PR Is and How It Works

What is digital PR? A direct breakdown of digital PR services, how they differ from traditional PR and link building, and why it matters for SEO and AI.

Read more
Earned, Owned and Paid Media: The Complete PR Framework

PR Tips

Earned, Owned and Paid Media: The Complete PR Framework

Earned, owned, and paid media each work differently and cost differently. A clear breakdown of what each one is, the tradeoffs, and how to combine them.

Read more
AI in PR: How Agencies Use AI Without Losing Trust

PR Tips

AI in PR: How Agencies Use AI Without Losing Trust

How PR agencies should actually use AI: where it speeds up research and drafting, where human judgment stays the product, and what disclosure requires.

Read more
PR Stunts That Actually Worked and Why They're Effective

PR Tips

PR Stunts That Actually Worked and Why They're Effective

PR stunt meaning, explained plainly, plus 10 real, well-documented PR stunt examples that worked and a clear breakdown of why most stunts fail publicly.

Read more
Press Release Format: Templates and Annotated Examples

PR Tips

Press Release Format: Templates and Annotated Examples

See exactly what a press release looks like: an annotated template, dateline-to-boilerplate breakdown, ideal length, and what a boilerplate really is.

Read more
Cleantech PR: Communicating Climate Innovation

PR Tips

Cleantech PR: Communicating Climate Innovation

Cleantech PR agency for climate and energy innovators. We translate technical breakthroughs for press, handle greenwashing scrutiny, and run funding PR.

Read more
Healthcare PR Agency Guide: Providers, Devices & Digital Health

PR Tips

Healthcare PR Agency Guide: Providers, Devices & Digital Health

Healthcare PR agency for providers, medical device makers, and digital health startups. HIPAA-aware messaging, FDA-adjacent launches, clinical validation.

Read more
Consumer PR Agency: How Brands Win Attention in 2026

PR Tips

Consumer PR Agency: How Brands Win Attention in 2026

Consumer PR agency services for lifestyle and product brands: influencer relations, launch and gifting strategy, press placements, and culture-moment response.

Read more

All articles