Field notes, frameworks, and uncomfortable truths about modern public relations, digital strategy, and investor communications.

PR Tips
How to build a press kit journalists actually use. Free template covering boilerplate, executive bios, headshots, brand assets, and fact sheets.
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PR Tips
A practical guide to PR KPIs and measurement: what to track, how to build a reporting cadence, and how to talk to leadership about PR ROI.
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Marketing Tips
SEO and PR share one goal: visibility. Earned coverage builds backlinks, lifts branded search, and helps content win featured snippets and AI citations.
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PR Tips
The S&P 100 scored on whether AI cites the transcript, the 10-Q, the press release, or the analyst note. The earnings call transcript is the single most-cited source, and the CEO's first 90 seconds determine the answer.
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PR Tips
What is digital PR? A direct breakdown of digital PR services, how they differ from traditional PR and link building, and why it matters for SEO and AI.
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PR Tips
Earned, owned, and paid media each work differently and cost differently. A clear breakdown of what each one is, the tradeoffs, and how to combine them.
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PR Tips
How PR agencies should actually use AI: where it speeds up research and drafting, where human judgment stays the product, and what disclosure requires.
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PR Tips
PR stunt meaning, explained plainly, plus 10 real, well-documented PR stunt examples that worked and a clear breakdown of why most stunts fail publicly.
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PR Tips
See exactly what a press release looks like: an annotated template, dateline-to-boilerplate breakdown, ideal length, and what a boilerplate really is.
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PR Tips
Cleantech PR agency for climate and energy innovators. We translate technical breakthroughs for press, handle greenwashing scrutiny, and run funding PR.
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PR Tips
Healthcare PR agency for providers, medical device makers, and digital health startups. HIPAA-aware messaging, FDA-adjacent launches, clinical validation.
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PR Tips
Consumer PR agency services for lifestyle and product brands: influencer relations, launch and gifting strategy, press placements, and culture-moment response.
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