Sharp thinking from
the Virgo team.

PR Tips

How to Do PR for a Startup (Seed to Series B)

A stage-by-stage guide to startup PR from pre-seed to Series B: founder story, proof points, category leadership, and when to hire a PR agency instead of DIY.

PR Tips

How to Send a Press Release: Distribution Guide + Template

How to send a press release: build a targeted media list, pick distribution channels, manage embargoes, time the send, and follow up without annoying reporters.

PR Tips

Cybersecurity PR Agency: Strategies for Security Brands

Cybersecurity PR agency built for startup and scale-up security vendors. Breach-response discipline, analyst relations, and credibility with technical buyers.

PR Tips

Crisis Communication: A PR Playbook and When to Hire a Crisis PR Agency

A crisis communication playbook: pre-crisis planning, the first-24-hours response framework, spokesperson discipline, and when to call a crisis PR agency.

PR Tips

SaaS PR Agency Services: The Complete Guide

Virgo PR builds SaaS PR programs around product-led growth, funding news, and category positioning. See how a SaaS-focused agency earns coverage that converts.

PR Tips

ESG Communications Strategy: A Step-by-Step Guide

A step-by-step ESG communications strategy guide covering materiality assessments, stakeholder mapping, reporting frameworks, and how to avoid greenwashing.

PR Tips

THE CHATBOX IS THE NEW BROKER, The 2026 Virgo PR AI Retail Investor Study on Microcap Research Behavior

Two-thirds of self-directed retail investors now use AI engines to research microcap tickers. A Virgo PR flagship benchmark: the Virgo AI Visibility Score, the Top 25 Most AI-Visible Microcaps of 2026, and the case for AI Relations as the new IR mandate.

Expertise

Crypto and Web3 PR Agency

Crypto PR is not tech PR. Virgo PR is the boutique firm founders actually call for token launches, exchanges, NFT platforms, and the crisis moments in between. The OpenSea $100M campaign with Ashton Kutcher. 20+ IPOs of capital markets fluency.

Expertise

Virgo PR: The Gaming Industry's Boutique PR Agency of Record

Gaming is a $200B+ industry, bigger than film and music combined. Virgo PR is the boutique communications firm the gaming industry hires when it wants senior operators. OpenSea, Genies, and 20+ IPOs of muscle memory. Boutique proximity. Enterprise capability.

PR Tips

Crisis in the Answer Layer

When a crisis breaks, the first thing most buyers, journalists, investors, and employees do is ask an AI engine what happened. They don't go to your website. They don't wait for the press release. They type the question into ChatGPT or Perplexity and read what comes back.

PR Tips

Reputation Management Inside the AI Engines

PR Tips

B2B PR in 2026

B2B public relations in 2026 operates across two parallel tracks. The first is the earned media track most communications teams know: press coverage, analyst relationships, speaking placements, and award programs. The second is newer and less understood: the AI visibility track, where the question is not whether a buyer reads your coverage but whether the AI engine surfaces your company when the buyer asks a question you want to own.